Cartier Santos
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The Santos holds a rare place in watch history. It was designed at the very dawn of the wristwatch, and more than a century later its look is still unmistakably Cartier. Here is what makes it special and what to know if you are buying or selling one.
A watch with real history
The Santos was created in 1904, when aviator Alberto Santos-Dumont asked his friend Louis Cartier for a watch he could read while flying, without fumbling for a pocket watch. The result is often called one of the first purpose-built wristwatches for men. That origin story is part of what gives the Santos its lasting appeal.
What makes it iconic
The square case. In a world of round watches, the Santos stands out immediately with its distinctive shape.
The exposed screws. The visible screws on the bezel became a signature design element, industrial and elegant at once.
Timeless versatility. The Santos dresses up or down with ease, which is a big reason its demand has stayed steady across generations.
Buying or selling a Santos
Like any desirable Cartier, the Santos is imitated, so authentication is essential. Every Santos we handle is verified in-house before we buy or sell it, so you always know exactly what you are getting. How we authenticate watches
Whether you are buying, selling, or trading a Santos, our team gives you an honest evaluation and explains the market clearly. See buy, sell, and trade options → or return to the Cartier overview →
Coin Mart is an independent dealer and is not affiliated with, nor an authorized dealer or service center of, Rolex, Patek Philippe, Cartier or Omega. All trademarks belong to their respective owners.
Frequently Asked Questions
- When was the Cartier Santos created?
- In 1904, for aviator Alberto Santos-Dumont, which makes it one of the earliest purpose-built wristwatches.
- What makes the Santos recognizable?
- Its square case and the exposed screws on the bezel, both signature Cartier design elements.
- Does the Santos hold its value?
- As one of Cartier's most iconic and consistently demanded models, it has a strong following. Nothing is guaranteed, and condition and authenticity matter.
- Can I sell or trade my Santos at Coin Mart?
- Yes. We buy, sell, and trade authenticated Santos watches. Bring yours in for an honest evaluation.
- Do I need box and papers to sell a Santos?
- They can add value but are not required. Bring whatever you have.
Visit Coin Mart Jewelry
📍 396 E St, Chula Vista, CA · Est. 1959
Come see what is in the case, or bring your Santos in for an honest evaluation. Walk in or send us a message.