San Diego Premier Jewelers · 1959

Family owned Jewelry Expertise.

Knowledge for a superior experience.

★★★★ 4.5 on Google & Yelp
65+ Years of Experience
Local & Family-Owned
Certified Experts
Trained & experienced
Best Prices
Competitive & fair
Same-Day Evaluation
No appointment required
Chula Vista Local
Serving our community

What brings you in?

How can we help you today?

Whether you're buying, selling, or looking for something special, we have the expertise to guide you.

Coin Mart Luxurious Showroom
65+
Years in Business

Generations of satisfied customers

Competitive Pricing. Qualified Expertise

We've spent years building a reputation based on one simple principle: treat every customer the way we'd want to be treated. No pressure, no gimmicks, just honest expertise.

Part of This Community Since 1959

We're not a chain or a pop-up. Coin Mart has been a fixture in Chula Vista for 65+ years, a name neighbors recommend to neighbors.

Honest Evaluations

Every evaluation is explained, never rushed. We show you how we arrived at our offer so you leave with confidence, whether you sell or not.

Curated Inventory

We don't carry everything, we carry the right things. Each piece in our showroom is selected for quality, authenticity, and value.

Expert Guidance, Not Sales Pressure

Our team's job is to help you make the right decision, even if that decision isn't a purchase today. That's how we've earned long-term relationships.

Browse by category

Explore What We Do

What our customers say

4.5
★★★★
on Google & Yelp
★★★★★

"Five stars! The customer service was outstanding. The team was friendly, attentive, and extremely knowledgeable about their jewelry. They went above and beyond to make sure I was happy with my purchase. I highly recommend this store to anyone looking for quality jewelry and exceptional service."

J
Juan Ramirez
Jewelry Buyer
★★★★★

"I had a wonderful experience shopping here. The staff was knowledgeable, friendly, and helped me find the perfect piece without any pressure. I couldn't be happier with how everything turned out."

J
Julie Rivera
Jewelry Buyer
★★★★★

"The store is clean, modern, and very attractive. The gold and jewelry options are great, with very competitive prices. A genuinely enjoyable place to shop."

L
Luis Carlos Rivera
Customer
★★★★★

"I ordered a gift for my mom, and she hasn't stopped wearing it since. She loved both the design and the quality. I'll definitely be back for the next occasion."

N
Nicolas Campoy
Jewelry Buyer
★★★★★

"Great experience from start to finish. The gold selection is beautiful, and the staff provides amazing attention. Everything was easy and pleasant — exactly what you want when buying something special."

S
Sinahi Covarrubias
Customer
★★★★★

"Very cute place — I found exactly what I was looking for, and they have a wide variety of products. The attention was excellent from start to finish. 100% would recommend."

M
Mara González
Jewelry Buyer

Simple. Honest. Confident.

How it works

1

Visit Us

Walk in or book ahead. No appointment required for most evaluations. We're right here in Chula Vista.

2

Get Expert Guidance

Our team evaluates your items, explains the value, and answers every question, no pressure, no jargon.

3

Move Forward with Confidence

Sell, buy, or simply learn, whatever you decide, you'll leave knowing you made the right call.

Located in Chula Vista

Come see us in person

Our showroom is open and welcoming. Walk-ins are always welcome, or schedule ahead for a private consultation.

Address
396 E St
Chula Vista, CA 91910
Hours
  • Mon – Fri10:00 am – 6:00 pm
  • Sat – SunClosed

Ready when you are

Come in. Let's talk.

Whether you're looking to sell, buy, or simply explore, our team in Chula Vista is here to help. No obligation, no pressure.

Or call us directly: (619) 422-1123  ·  Chula Vista, CA

Special Financing Available

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